“There will be breakthroughs, triumphs, moments of intense clarity and opportunities to connect with other people on a level you have never before experienced.”
10-12 Members
Are you up for the ride?
Get what you want in 2025! Unlock the full potential of your design business with our 12 month coaching program.
Through fortnightly group coaching sessions and monthly 1-on-1 coaching sessions, we'll craft a personalised plan for you and your business that will deliver powerful results.
Surround yourself with a supportive community of like-minded designers who will help you get clear on your vision and will hold you to account over this 12 month period of transformation.
As a group we'll also plan an inspiring design-focused trip to create lasting memories and lifelong friendships.
Program Overview
The program for our Group Coaching Program 2025 (GCP25) will be partly structured, and partly open to the group to formulate.
The first half of the year will be dedicated to getting really clear on what you want from your business and devising a plan to make it happen. This will be completely different for every member of the group and shouldn’t purely revolve around financial outcomes (although this is an important part!). I believe that we need to connect with the emotional drivers behind the goals we set and be informed by a knowledge of how we are making the world a better place through the work we do.
The second half of the year will be dedicated to topics that enrich and expand upon what you already know. I’ve sought some of the most influential, successful business operators in the design industry to share their knowledge with you. It’s up to you to let me know what you want to learn from them! As a group, we’ll curate the program structure, and I will pull in the best people for us to talk to on these powerful topics.
I’m committed to seeking out the best people possible to share their insights into what it takes to run an enjoyable, successful, profitable and sustainable business. Our lineup of Guest Contributors (see below) is already exceeding my wildest dreams!
I have already started to make plans for additional (optional) opportunities for growth, and experiences that will both inspire and educate. These will be a combination of face-to-face events (social and educational), workshops and courses, all made available at discounted group prices to our Program Members. I’ll also be introducing our members to experts who will be able to provide necessary services to elevate your business.
Program Structure
Quarter One
Clarity
& Focus
Welcome
-
Group Introductions
-
Program Overview
-
Getting the most out of the Program
-
Time Management Strategies
-
Accountability Groups
Audit
-
Brand Audit
-
Business Audit
-
Financial Audit
-
Time Audit
-
Where are you now?
-
Where do you want to be?
You
-
What’s your story? Who are you and what do you stand for?
-
What are you doing to change the world for the better?
-
What do you want from your business this year?
-
What are the emotional drivers behind your goals?
Your Business
-
What does your business do?
-
Who are your competitors?
-
What’s your point of difference? Are you offering a Premium Service?
-
How do you communicate with your audience?
-
How do you encourage repeat and referral business?
Your Clients / Projects
-
Who are your ideal clients?
-
Where do you find them? What are the channels you can pursue to actively seek them?
-
Why will they buy from you?
-
What do your ideal projects look like?
Quarter Two
Strategy
Systems and Processes
-
Documenting and Updating Systems
-
Systemising and Automating Your Business
-
Finding your Systems Champion
-
Removing “Single Person Dependency”
Marketing and Advertising
-
Marketing Channels and Opportunities
-
Video Content
-
Getting Published
-
Harnessing AI
-
SEO, Digital Marketing and Advertising
Business Development
-
Analysing and developing your networks
-
Creating a “Pitch”, “Reverse Pitch” and an “Offer”
-
Developing a Business Development strategy
Finances
-
What are the costs of your planned business activities?
-
What do you want to earn this year?
-
Budgeting and Forecasting
-
Reporting and Analysis
Strategy and Planning
-
Setting Targets
-
Tools and Templates and Software Programs
-
Create a Business Strategy for 2025-26 Financial Year
-
Present to the group
Quarter Three
Finessing
Your Offer
Possible Topics:
-
Software Programs, Tools and Templates
-
Best Design Practices
-
Procurement and Purchasing Internationally
-
Ethical and Environmental Practices
-
Developing a Product Line
Quarter Four
Future Planning
Potential Topics:
-
Scaling your business (up or down)
-
Managing Teams
-
Succession Planning
-
Top Level Financial Planning
Guest Contributors
We have secured a stellar lineup of Guest Contributors who have agreed to join one of our program sessions to share their knowledge, experience and skills with our members.
Pulling from the cream of Australia’s architecture and design royalty, and accessing influential business leaders, we aim to provide our members with access to an inspiring cross-section of successful entrepreneurs.
.jpg)
Thomas Hamel
Director
Thomas Hamel & Associates
Thomas Hamel is the author of the acclaimed book “Thomas Hamel, Residence” and is well known as one of Australia’s leading tastemakers. Born in Virginia, Hamel arrived in New York
during the 80's to study design at the Fashion Institute of Technology and continued his studies at the American College in London.
Afterward he worked at the world-renowned Parish-Hadley design studio where he was inspired to develop the underlying current of
timeless tradition in his design – keeping in touch with significant trends, but never
depending on fluctuating fashions or gimmickry to make a mark. He relocated to Sydney, Australia in 1991 to found his own design firm, becoming a fixture of the international design community since.
Inspired by regular travels around the world to gather inspiration and source objects of interest, Hamel collects and combines varied cultural influences in a fluid manner and has coined “cross-pollination” and “intelligent editing” as the driving forces behind his global design aesthetic.
Visit https://thomashamel.com/
Daniel Boddam
Director
Daniel Boddam Architecture & Design
Daniel Boddam established his eponymous studio in 2013 with a belief that a sense of calm and wellbeing can be achieved through design. His boutique studio works holistically across disciplines – architecture, interiors and furniture – to create timeless and cohesive design outcomes.
Throughout his projects he explore sculptural form, harmonious spatial arrangements and refined craftsmanship. Seeking the poetic in the functional, he works closely with his clients to create emotionally resonant and enduring spaces that are inspired by the natural environment.
Daniel Boddam has extensive experience across a diverse range of high-end project types including new builds, heritage restorations, interior renovations and commercial workspaces. Supporting sustainable and local design is a key part of his philosophy, and allows him to work with an exclusive network of artisans and craftspeople. His collaborative approach ensures a smooth process, emphasising clear communication and meticulous attention to detail.
Cushla McFadden
Director
Tom Mark Henry
Cushla McFadden is Co-Founder and Director of Tom Mark Henry - a leading Australian award-winning interior design studio based in Sydney and Brisbane - with a philosophy that’s driven by connections, and inspired by authenticity.
Founded in 2014 with her business partner Jade Nottage, Tom Mark Henry creates influential spaces for Australia's design enthusiasts - enriching our environments, cultures, and the lives of our clients through the environments they inhabit.
The team has been recognised locally and internationally including by the World Interiors News Awards, Australian Interior Design Awards, EatDrinkDesign Awards and featured by esteemed publications such as Vogue Living, Belle Magazine, The Local Project and Elle Décor Italy & Spain.
Cushla is a highly-skilled designer, with decades of experience and a bachelor degree in interior architecture.
She’s worked across a wealth of industries including luxury single residential and multi-residential developments, commercial workplaces, hotels, hospitality, luxury retail and wellness brands - with clients including WeWork, Snap Inc, Microsoft and Harris Farm Markets. She leads with an unpretentious approach to design.
Glen Chamberlain
Director
Chamberlain Architects
Glen commenced private practice in 2001 and the current iteration of Chamberlain Architects was born in 2011.
Glen has over twenty years of working as an architect and specialized early in his career in residential and multi-residential architecture. His desire to listen and find common ground with his clients, balanced with his skills in planning and detail resolution deliver carefully thought out solutions for beautiful homes.
Glen is passionate about elevating residential design, and is always looking for the ‘moments of delight’ that make a project sing. He sees himself as a problem solver, be that a design detail or negotiating with his teenage sons.
Mick Moloney
Director
Moloney Architects
Mick Moloney is a registered architect with degrees in both Architecture and Construction Management.
Mick is a fellow of the Australian Institute of Architects and a member of the Royal Institute of British Architects. He is an elected chapter councilor at the AIA, and currently sits on the AIA Regional Committee and AIA Heritage Committee.
Mick’s design work balances architectural innovation with a practical, ‘builder-like’ approach to construction detailing. His design philosophy is to maximise available resources to deliver refined and robust architecture for his clients. Mick's keen eye for design ensures that each project is unique with a clearly communicated concept.
Mick is also a super-nerd for anything to do with the Venice Architecture Biennale, and co-hosts an architectural business podcast called 'In Detail'.
Aaron
Lee
Founder
Caramel Creative
Aaron established Caramel Creative in 2005, to bridge the gap that he believes exists between creative process and practical market application. With over 21 years experience in the creative industry, he brings an extensive knowledge of design and marketing across multiple sectors to the role of Principal.
Aaron is instrumental in the strategic direction and professional execution of all our engagements, working closely with clients to tailor their business strategy, brand development, brand positioning, marketing and strategic communications.
A driver of ideas, Aaron believes in depth strategic thinking is essential; as without this, you are just designing for the sake of design.
David
Whiting
Director
davidwhiting.co
With a passion for creating immersive brands, David Whiting is a skilled interior and brand designer specialising in hospitality and hotel projects.
David’s unique expertise lies in the crossover between brand and interior design, seamlessly blending visual storytelling with functional and aesthetically pleasing environments.
His distinctive approach ensures cohesive and engaging experiences, transforming spaces into memorable destinations interwoven with a compelling brand narrative.
David’s work is underscored by attention to detail, creativity, and a deep understanding of what people want.
David Jenyns
Author
Systemology
David's entrepreneurial journey began in his early twenties when he sold Australia's most beloved sporting venue, the Melbourne Cricket Ground.
Since then, his business experience has spanned from franchising retail clothing stores to founding one of Australia's most trusted digital agencies, Melbourne SEO Services.
In 2016, he successfully systemised himself out of that business, hired a CEO and stepped back from the daily operations. Through this process, he became a systems devotee, founding SYSTEMology.
Today, his mission is to free all business owners worldwide from the daily operations of running their business. To achieve this, Jenyns spends most of his time supporting the growing community of certified SYSTEMologists as they help business owners implement SYSTEMology.
He also delivers workshops, keynote addresses and hosts his own popular podcast - Business Processes Simplified.
Allan
Dib
Author
The 1 Page Marketing Plan
& Lean Marketing
Allan Dib is a serial entrepreneur, rebellious marketer, technology expert, and author of the international bestseller, The 1-Page Marketing Plan.
He has started, grown and successfully exited multiple businesses in various industries.His last business was in the hyper-competitive telecommunications industry.
It went from startup to four years later being named by Business Review Weekly (BRW) as one of Australia's fastest growing companies - earning a spot in the coveted BRW Fast 100 list.
As a highly sought after business coach, consultant and public speaker, he frequently shares his proven strategies and cutting edge tactics with people all over the world.
THE PLAN
As a group we share our dreams, review our current operations, and create a plan for the coming year.
It will be hard work. There may be tears. There may be tantrums. But there will also be breakthroughs, triumphs, moments of intense clarity and opportunities to connect with other people on a level you have never before experienced.
How can I make these promises?
Because I see it happen in our programs and on our retreats all the time. Now, we’re pumping this shit full of steroids and watching the magic happen. I know it will happen!
Commitment
+
Focus
+
Learning
+
Accountability
+
Community
+
Discipline
=
Transformation
Together we’ll work from a deep audit of our current position and performance, then move on to investigate goals and aspirations, through to the creation of a strategy and regular check in’s to ensure we stay on track.
About Me
Here’s one thing I know: I’m great at what I do. I get results.
I “show up” relentlessly for my coaching clients – physically, mentally and emotionally. I openly share what works for me, the mistakes I’ve made, and the lessons I’ve learned.
I’ve helped hundreds of business owners transform their business systems, giving these individuals the confidence necessary to win jobs that they have previously only dreamt about.
Here’s another thing I know. There are incredible opportunities out there for the people who are prepared to do the work and pull in the right people around them. I can connect you with these people.
I’m proud to say that I have created a beautiful supportive community. People who are shining examples of success in this industry. People who’ve become lifelong friends, who love giving back to our members.
International Group Trip
It’s going to take a lot of focus and prioritisation but HANG ON! There’s going to be space for fun along the way…
As part of the program, we will plan an aspirational work-focused trip together. As a group, we’ll choose the location (Salone Del Mobile, NYC x Design Week, London Design Week…?) make the plans and decide on the budget.
This group will also become your tribe for the year. We’ll plan social activities (online and in person) and get to know one another personally at the same time as supporting one another professionally.
Together we will plan a trip to one of the iconic trade events around the world for late 2025 or early 2026. This is a true "Choose Your Own Adventure" opportunity!
As a group we'll decide on the itinerary, the accommodation, the dining experiences and (most importantly) the budget. This will be an optional element of the coaching program, so there will be no obligation to sign up until the plans are made and the costs are finalised.
Milan
WHAT MY CLIENTS SAY
“I would never in my wildest dreams have imagined I could put forward these kinds of numbers and have clients not even bat an eyelid!
This is all down to you and your help with education, mindset, and the biggest shift of confidence in myself to believe I can really do this!
Thank you so very much, you are literally the most outstanding coach, and such a shining example in our industry!”
- Angie Rogers, Angie Rogers Interiors
"Andrew, your program has truly invigorated our thinking. We’ve regained the passion and drive to elevate Studio Minosa to its fullest potential.
With your guidance, we have begun establishing the systems, pricing models, and frameworks necessary for business success. While we are still on our journey, we now have a solid foundation to build upon and a renewed belief in ourselves."
- Simona & Darren, Studio Mimosa
How to Join
-
The Group Coaching Program 2025 is available by application only
-
We will curate a group of like-minded and compatible designers
-
The final selection will be based on aptitude, attitude and enthusiasm
-
Members must exhibit the desire to set goals and do the work to achieve them
-
Members must be available to commit to the regular sessions and be able to complete the homework
-
We take a deposit of $100 (refunded if your application is unsuccessful)
-
If you’re successful, we apply the $100 deposit to your first payment
Click the link below to apply today!
Questions?
If you'd like to find out more information, or have any questions about the program, book in a complementary Discovery Call with Andrew Mitchell.
What am I commiting?
- Fortnightly Group Coaching
- Monthly 1-on-1 Coaching
- Accountability Program
- Guest Speakers
- Property Tours
- Trip Planning
- Networking and Social Events
About You
Suitable for: Individuals with vision, grit, determination and vulnerability.
Not suitable for: People looking for a silver spoon or silver bullet. Unreliable individuals who persist in a world of overwhelm and inaction.
Key Inclusions
- 24 x Group Coaching Sessions (fortnightly for 1 year)
- 12 x 1-on-1 Coaching Sessions (monthly for 1 year)
- Accountability Program
- Group Planning of an International Trip of your choice (eg: Milan 2025, or Maison Objet, London Design Festival)
Pricing
From $720 per month
Full Program Cost
= $10,800 = $900 per month
Pay 12 months Upfront
= 20% Discount (save $2,160)
Pay 6 months Upfront*
= 15% Discount
Pay 3 months Upfront*
= 10% Discount
*Following Upfront Period, payments default to $900 per month
